I just went through to scope out the competition for the What’s Next Awards, and there are some great entries! I really was expecting to see more, but I am sure they will start coming in faster as the deadline approaches. Some of the entries I saw were great, but could’ve benefited by a few small tweaks to the photography, wardrobe, makeup, etc. Below are some tips to keep in mind when you submit. I am not a judge so take my words with a grain of salt, but I did win this competition last year and I intend to enter this year. So why help others? Because it pushes me to get even better and because I want to be happy for and proud of whoever gets chosen for the finals =) It is a life changing competition, so style your heart out!
-Get a professional (or professional quality photographer)! Having a nice camera is not enough, you need the eye, the lighting skills… you need someone who can effectively showcase your work.
-Get a professional makeup artist. I do makeup for my own shoots but I don’t recommend this unless you have experience, even if you are quite good at doing your own makeup. Hygiene, product knowledge and a specific kit designed for print work can make a big difference. This year the makeup is very simple. Less heroin/rocker chic and more natural, editorial styles. There is more of a fashion feel to this collection.
-Get a model that fits your look. To be in line with this collection, the styles show a little more wardrobe so you want a fashion-worthy model. You want great bone structure so it doesn’t take away from your style.
-Wardrobe should be SIMPLE and probably black. Jewelry, if involved, should be understated and not distracting.
-This collection isn’t particularly colorful so you don’t need to highlight colors in the photography unless you are featuring creative cellophane placement.
-This collection is also less “busy” than other collections, there are no braids and if there were an unspoken word to define the collection I think it would be “movement.” Your style shouldn’t be a copy of the styles, but it should look like it would fit in next to the others.
-Have fun. Be fearless. =)
And check THIS out for more info! Pay attention to what you will be judged on and be sure you use Sebastian products in creating your style!